[ EARLY STAGE PROGRAM PRICING ]
Six months free. Then a discount till you grow, for 24 months.
Feedback, roadmap, changelog, surveys, help center and support chat in one tool, with AI that groups the duplicate requests and tells you what to build. A person reads every application, usually the same day.
Biggest single step: $15 a month. When annual programs end, the bill quadruples overnight. Ours rises a little every six months instead.
Flat, not per seat or per tracked user. Same price with six people on the team or sixty, and at 200 customers or 20,000.
Two years costs $522 in total. Against $1,416 at list price over the same period.
Monthly billing, no contract. Change plan or leave in any month and export everything as JSON or CSV.
APPLY
Eligibility requirements.
Early stage
Raised less than $1M in funding.
Young company
Founded less than 2 years ago.
New customer
Never been on a paid plan.
APPLICATION PROCESS
What happens after you apply.
We review by hand rather than auto-approving, so the program stays with the companies it’s meant for. It takes a few hours, not a few days.
STEP 01
We read it
A person, not a filter. Usually the same working day, always within one.
STEP 02
We email you either way
If something needs clarifying we’ll ask rather than reject.
STEP 03
Activate when ready
The six free months start when you activate, not when we approve.
HOW THIS COMPARES
Year one is cheap almost everywhere. Year three is where these differ.
Every startup program in this category, using the figures each vendor publishes. Where a vendor doesn’t publish a number, we’ve said so rather than estimated one.
PROGRAM
YEAR 1
YEAR 2
YEAR 3
3-YEAR TOTAL
ProductBridge
Early Stage program
$0, then $14
months 1–6, then 7–12
$29, then $44
months 13–18, then 19–24
$59/mo
list price
$1,230
ProductBridge
no program, list price
$59/mo
$59/mo
$59/mo
$2,124
Intercom
Early Stage program
$33/mo
2-seat base, 93% off
~$233/mo
50% off
~$350/mo
25% off
~$7,392
Featurebase
Early-stage program
$63/mo
$270/mo
$405/mo
$8,856
Canny
no startup program
$79/mo at 100 tracked users, $279 at 500, $529 at 1,000.
The bill rises as more of your customers vote.
—
—
Scales with your customers
Productboard
startup program
A discounted rate for early-stage companies; the terms aren’t published.
—
—
Not published
Zendesk
Zendesk for Startups
6 months free, then list price
1–2 years for partner-fund companies
List price
List price
Not published
WHAT’S IN THE PLAN
Six tools most teams buy separately.
The program puts you on the full Growth plan. Nothing below is a paid add-on, and nothing is switched off while you’re discounted.
SUPPORT CHAT
One inbox for conversations
A chat widget with an AI agent that answers from your help center, and a shared inbox behind it for everything it can’t.
FEEDBACK
Every request in one place
A public board, plus AI that pulls requests out of Intercom, Slack, Zendesk, app store reviews, G2 and Trustpilot, and merges the duplicates before you see them.
ROADMAP
Now, next, later
A public roadmap scored by reach and impact, so what ships is the most-asked-for thing rather than the loudest one.
CHANGELOG
Ship notes that close the loop
Entries draft themselves from what you shipped, then notify every person who asked for it.
HELP CENTER
Answers people find themselves
Collections, categories and articles on your own domain, searchable from the widget before anyone opens a ticket.
SURVEYS
NPS, CSAT and polls
In-app surveys that land in the same pile as everything else, so responses count toward what gets prioritised.
ALSO INCLUDED
Your portal on your own domain, white-labelled, with a certificate issued for you.
An MCP server with 36 tools, so Claude or ChatGPT can read and file feedback for you.
REST API and a one-line widget embed for collecting requests inside your product.
We migrate your posts, votes and voters from Canny, Featurebase, UserVoice, Nolt or Frill.
FAQ
The things founders email us about.
APPLYING
What if I’m not accepted?
Nothing changes — you can still use the free plan or move to a paid plan whenever you want. We’ll tell you why, and if the reason is something that changes with time, you’re welcome to apply again.
Do I need an account before applying?
No. Apply from this page and we’ll set the program against your account when you create one. If you already have a free account, use the same email and we’ll match it.
Can I join twice?
Once per company. Starting a new company, with a new product and a new domain, is a new application.
Can an existing paying customer apply?
No. The program is for companies that haven’t been on a paid ProductBridge plan before. If you’re already paying and the price is a problem, email us anyway — we’d rather talk about it than lose you.
I’ve already started a trial. Can I still apply?
Yes. A trial isn’t a paid plan, so it doesn’t disqualify you. We’ll convert the trial rather than start you over.
What happens after I’m approved?
You have 30 days to activate your subscription. The clock on the discount starts when you activate, not when we approve, so there’s no rush to switch everything over in the same week. If 30 days pass without activation the approval lapses and you’d need to reapply.
How long does approval take?
Usually the same working day, and always within one. A person reads every application. If we need something clarified we’ll email rather than reject.
PRICING AND WHAT HAPPENS NEXT
What exactly do I pay, and when?
Nothing for the first six months. $14 a month for months 7 to 12, $29 for months 13 to 18, and $44 for months 19 to 24. From month 25 you’re on the standard $59 a month, which is also what a company that never joined the program pays. Each step is a change to the same subscription — nobody calls you about a renewal, and we email you two weeks before each step with the new figure.
Is this an annual contract?
No. It’s billed monthly and you can cancel or change plan in any month. Leaving early just ends the discount — there’s nothing to pay out.
What if I raise funding during the program?
Your discount carries on unchanged for the full 24 months. Eligibility is checked once, when you apply. Raising a round afterwards is the outcome we were hoping for.
Are there seat or user limits?
No. ProductBridge is priced flat, so there’s no seat cap, no headcount criterion and no per-tracked-user meter. Add your whole team, your contractors and your support agents.
Is anything limited or metered?
Boards, admins, integrations, portals and support are not limited. The one metered thing is AI credits — you get the Starter monthly allowance for the first 12 months and the full Growth allowance from month 13. Extra credits are available at our cost during the program, and we email you before you hit the ceiling rather than after.
Can I change plan while I’m on the program?
Yes. The discount is a percentage, so it follows you if you move up or down a tier. Moving to a custom enterprise agreement ends it.
What about open source, nonprofits and students?
Open source projects with a public repo under an OSI-approved licence get the Growth plan free permanently, in exchange for keeping the portal public with a link back. Nonprofits and educational institutions get a standing discount — email us with proof of status and we’ll set the rate.
Will you move our data over from another tool?
Yes, and it’s included. Send us a read-only API key for Canny, Featurebase, UserVoice, Nolt or Frill and we’ll build your portal on a staging URL with posts, votes, voters, statuses and roadmap columns intact. A CSV or JSON export works too.
FOR ACCELERATORS, FUNDS AND COMMUNITIES
Put ProductBridge in your deal book.
We’ll issue a code that skips the eligibility check for your companies, build a co-branded version of this page, and give you a dashboard showing who applied and who actually went live. Takes us a day and costs you nothing.
Talk to us