Prioritization tool
Free RICE Calculator
Score product ideas with our free RICE calculator, then compare what deserves your team’s next sprint.
Formula
(Reach × Impact × Confidence) ÷ Effort
Use higher scores to spot ideas with larger upside, stronger confidence, and lower delivery cost.
Example starting point
Reach (1,000) x Impact (2) x Confidence (80%) ÷ Effort (5) = 320
Calculate your score
Update any value and the RICE score recalculates instantly.
What is a RICE score calculator?
A RICE score calculator helps product teams rank roadmap ideas with a consistent prioritization framework. Instead of choosing features by gut feel, you compare each idea by Reach, Impact, Confidence, and Effort.
Reach: how many users will benefit?
Reach answers who actually get this feature in front of them. Pin it to a time window – per month, per quarter, and count the customers, accounts, or signups. Pulling from feedback? Use the number of people who requested it, not your entire user base.
Impact: how much value will it create?
Impact is how much a feature helps each user who gets it, rated on a simple scale from low to high. A big win like a faster checkout scores high, while a small touch like a new button color scores low.
Confidence: how reliable is the estimate?
Confidence is your honest read on whether your Reach and Impact numbers hold up. Enter it as a percentage: 100% for solid data, lower for a hunch. It proves the need rather than a guess.
Effort: how expensive is it to ship?
Effort is how much work it takes to build and ship, measured in person-months. Because it divides the score, costlier ideas rank lower unless their impact makes up for it.
From score to roadmap
Prioritize the feedback behind every RICE score
Product Bridge collects customer feedback from Intercom, Slack, email, reviews, and more, then deduplicates requests so your team can score the right roadmap ideas with confidence.
6+
feedback sources unified
1
place for roadmap decisions
How to use RICE scoring for product roadmap prioritization
To build a roadmap with RICE, list every idea you might work on, like features, fixes, and requests. Give each one, estimate how many people it reaches in a set time and how much it helps them, judge how confident you are in those numbers, and work out the effort to build. Multiply Reach, Impact, and Confidence, then divide by Effort to get the score.
Sort the list from highest to lowest, and the ideas at the top are what you build first. Because Effort divides the score, a small idea with big value can beat a large, costly one. Use the ranking as a starting point, then check it against deadlines and re-score when your numbers change so the list stays current.
Frequently Asked Questions
Answers to common questions about using RICE scoring for feature prioritization, customer feedback, and roadmap planning.
What is a good RICE score?
A good score is simply one that ranks high on your own list. Since the numbers depend on your team’s scale, rate every idea consistently and compare them rather than judging any number as high or low on its own.
How do you calculate RICE prioritization?
Use the standard formula: Reach × Impact × Confidence ÷ Effort. Confidence is entered as a percentage, and effort should use the same unit across every roadmap item you compare.
What are the limitations of RICE?
RICE doesn't consider deadlines, dependencies, or company strategy, so a high score can’t tell you an idea is blocked. It also depends on rough estimations of Reach and Effort. Treat RICE as a way to compare ideas and start a discussion, not as the final decision.
Should customer feedback affect the RICE score?
Yes. Customer feedback can improve the Reach and Confidence inputs because it shows how many users want a feature and how strong the supporting evidence is.
How do you estimate Reach when you don’t have data?
To estimate Reach without data, use the closest one you have – signups last quarter, support tickets on the topic, or the size of the affected customer group. It doesn’t have to be exact numbers. Use the same method for every idea, and let confidence show how sure you are of the number.
How often should you update your RICE scores?
Update your RICE scores whenever the inputs change – new data, a shift in an idea’s efforts, or a change in priorities. Many SaaS teams re-score before planning, so the ranking stays current and trustworthy.
What units do you use for Reach and Effort in RICE?
Measure Reach in people per time period, like users, accounts, or signups per month or quarter, and Effort in person-months of work. Keeping the units consistent across every idea is what makes the scores comparable.
Can RICE scoring replace product strategy?
No. RICE scoring helps compare options, but product teams should still consider strategy, positioning, dependencies, customer commitments, and long-term product vision before making roadmap decisions.